Marketing and succeeding go hand in hand when it comes to internet marketing. In order to have any kind of success with an online business, one must have a way to generate traffic to the site. One way to go about doing this is by climbing to the top of the search engines for countless keywords. Here are five internet marketing tips to help you do just that.
First on the list of internet marketing tips to get you to the top of the search engines is to increase your site’s link popularity. There are two ways to do this:
- increase your internal links
- increase your incoming links
Internal links cross-link all of your sites and the important pages within each site. Incoming links you can control by creating numerous small web sites that are related to your main site and cross-linking them together using your top keyword.
Next, do your best to avoid words in the TITLE tag. Although words like a, an, but, he, her, on and so on are common, some search engines ignore these so-called “stop word.” The reason for this is to enhance the speed and relevancy of search results. For this reason, try to keep your TITLE tag short and concise.
Having a META DESCRIPTION tag is a must after the TITLE tag. When including such a description, remember to place the most important keyword phrase for the web page and place it as close to the beginning of the description as possible.
Having a site map with links to all of your pages can make it extremely convenient for visitors. Convenience is crucial and having a site map can help search engines find and index all of your pages. Try to limit the number of links on a web page to 50 while including text on the page.
On top of these internet marketing tips, you will want to use one or more header tags in the main page body and include your most important keyword phrases. Using large header tags and Cascading Style Sheets to alter the appearance of the header tags to fit the overall look of your site will give you the best results.
Making it to the top of the search engines is no easy task by any means. However, following the internet marketing tips within this article can certainly lighten the load along the way. Applying each of the tips above into your marketing scheme can greatly enhance the chances of finding yourself atop.